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raging mms-2 movie
Ragini MMS 2 (2014) Full Hindi Movie Watch Online HD
Ragini MMS 2 Review
Ragini MMS 2, one of the most-marketed movies by Balaji Telefims led to MensXP partnering with the movie, a fact that shows up on the very first frame of the movie. This is followed by a huge number of disclaimers before the film finally begins.
Thankfully, once it starts, Ragini MMS 2 doesn’t let up until the final frame. A sequel to Balaji’s own 2011 movie Ragini MMS, the sequel begins with a loud and insecure director Rocks (Parvin Dabas) deciding to make a film on the two leads who go to spend a dirty weekend in a haunted house. His muse for Ragini is adult movie star, you guessed it, Sunny (Sunny Leone). An assorted bunch of other characters such as a brooding scriptwriter, an over-the-top television actor, an over-qualified psychiatrist and a two-bit actress among others make up the rest of the cast.
The movie-within-a-movie gets underway pretty quickly and so do the chills. In fact, once director Bhushan Patel steps on the horror pedal, he doesn’t let go until the very end. Seemingly mundane things, such as putting a cup of cold coffee on a table, also turn into sinister events under his mic. You almost wish he had not taken the genre so seriously and concentrated on the story a little more, especially the backstory that gets only a perfunctory mention despite it forming the crux of the series.
Aided by almost every trick in the horror-story template such as sudden apparitions, disconcerting children’s noises emanating every night, doors creaking open and shut and a sinister vibe in the haunted house, a special mention of the sounds needs to be made.Most movies use sounds, especially background sound, to maintain progression between scenes. But Ragini MMS 2 takes sound to an uncomfortable level by infusing it in almost every scene to add to the horror value. This works on a basic level but as it progressed towards the climax, the movie begins to jar on the ears.
These niggles, however, do produce a horror movie that will keep you on the edge of your seat for most of its two-hour runtime. There are some genuinely moments courtesy two-bit actress Monali (played brilliantly by Sandhya Mridul) whose broken English and twisted sense of humour provide much needed comic relief.
Which finally brings us to Sunny Leone. Her songs in the movie have had millions of views and this reviewer is happy to report that her acting has improved markedly. On the whole, Sunny plays her part pretty well and steals the show in the extended climax where she gives a credible performance as a possessed soul.
The lack of a credible backstory hurts the film although Ragini MMS 2 has a lot going for it and Sunny Leone delivers a decent performance. That should be enough reason to go watch this horrex movie.
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Saturday, 12 April 2014
An idea is not enough to start an e-commerce business
Now that e-commerce is being seen as even more disruptive than FDI, the rush to set up business in this sector has grown that much more
Now, e-commerce is estimated to be a $13-billion sector, with projections of it touching $50 billion by 2020. While family still remains a hurdle, an entrepreneur needs to look at a host of other things such as legal permissions, finding the right business model, efficient delivery and payment mechanisms to build a successful e-commerce company. To start an e-commerce venture, you need at least Rs 1 lakh to register a private limited company, say experts. However, the cost varies depending on the scale and categories of the product that you want to sell and the kind of business model you adopt.
The set of government permissions you need for an e-commerce venture is not different from setting up any other company, says Anant Nahata, who recently ventured into selling high street fashion clothing online on Koovs.com.
Format
The inventory-led model, where a company stocks its products, is cost-intensive and the initial capital infusion is high. Among others, Flipkart followed this model till recently and Myntra still does. Then there are others such as Snapdeal, Shopclues and now Flipkart using a marketplace model where thousands of sellers are integrated through a technology platform. Such companies define themselves not as retailers but information and technology services. “We are merely enablers for merchants to sell online. We are not a retail company,” says Rohit Bansal, co-founder & chief operating officer of Snapdeal.com.
Most e-commerce companies which use marketplace model use border terms such as information and technology services when they make the company registration. “It’s important how you define your objective in the memorandum; it affects the kind of permission and the whole nature of business that you will do and, more importantly, the foreign direct investment you can take,” says a company secretary with a leading e-commerce company.
Up to 100 per cent foreign direct investment is permitted in companies defining themselves as ‘information and technology’ companies.
Even before the business model comes the team. “As the market is maturing and entry barriers are going up, it is important that you have the team with the right experience,” says Anshoo Sharma, principal, Lightspeed Venture Partners, a venture capital firm specialising in early- and expansion-stage investments. He adds any model (inventory, marketplace or hybrid) could be a success, depending on the overall product and category.
| 15 STEPS TO YOUR E-COMMERCE COMPANY |
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Sellers
Seller or vendors are critical to the business in the marketplace model. Sellers or small merchants listed online on the website are the backbone of the this format. “After we registered our company, we went literally out on the streets to find our merchants and sellers. We will just go to any normal shop and ask them if they were interested in getting listed online without any cost,” says Sanjay Sethi, co-founder & CEO of Shopclues.com, an online market-place that started operations in 2012.
He even sat for two days in a computer shop to put the catalogue online. “There is no organised way of finding sellers,” Sethi adds. Of course, sellers can be found through advertisements in local trade magazines, database of merchants, cold calls and word of mouth once merchants start making money.
“After the coupons and the servicing deals turned out to be a success, a lot of merchants approached us that they wanted to sell their products online and today we have over 20,000 sellers with us. The key to the success of your market-place website will be finding good sellers who offer great products at low prices,” says Kunal Bahl, co-founder and CEO of Snapdeal.com.
It’s the promise of faster delivery that has become a clincher in e-commerce after the price war, irrespective of the model you are using with most websites venturing into same day and next day delivery. “When I walked to my first courier service provider, he did not know and understand the dynamics of e-commerce,” says Sethi. However, the industry has come a long way since then. These days, there are various formats of contracts in place with liabilities and penalties. The nature and form of your contract will depend on the volume and the kind of products that you ship, said Bahl from Snapdeal.
However, it takes time to build an ecosystem and integrate the fragmented chain of courier partners in India. Private couriers can reach over 2,000 towns and with India Post, 4,000 towns and cities can be accessed.
CHENNAI, April 12, 2014 Updated: April 12, 2014 23:10 IST
MRF adds muscle to IAF Sukhoi
MRF is set to emerge as a major supplier of tyres for the Indian Air Force (IAF) as the country’s leading tyre maker has now created yet another record of supplying aircraft tyres for the defence.
After successfully producing and supplying tyres for Indian defence helicopters, the company has now started supplying indigenously developed tyres for Sukhoi 30 MKI, the most advanced fighter aircraft group in the IAF fleet. The main wheel tyre for the Sukhoi was unveiled on Saturday.
The development marks one of the significant steps in defence’s indigenisation programme. MRF’s supply is to result in significant savings as its tyres will be priced 30-40 per cent lower than the tyres the IAF used to procure from outside the country.
“We are the only Indian company to make tyres for Indian defence helicopters and aircraft, and with this, we will be among the very few global tyre OEMs that supply aviation tyres,” said Arun Mammen, Managing Director, MRF Ltd.
Though MRF has been supplying tyres to various vehicles of Defence Forces, its journey to supply aviation tyres began in 2001. After meeting all requirements and securing approvals from various authorities, it started supplying helicopter tyres for Chetak fleet in 2008. In the same year, it took up the project of developing main wheel tyres for Sukhoi 30 MKI. By working with various entities of Defence Department, the company came up with indigenously developed fighter tyres, which have been tested for ground speeds of up to 420 kmph with loads in excess of 18 tons per tyre.
After completion of the tests, the product has been cleared by CEMILAC (The certifying authority for Military aviation) for commercial production in 2012. These tyres are being produced at its facility at Medak (Andhra Pradesh)
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